- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. - Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle. - Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities. - Working closely with all departments to ensure the CRM works effectively for all aspects of the company. - Overseeing direct communications with customers through the CRM. - Monitor and maximise customer lifetime value strategies ensuring maximum profitability. - Ensuring the database is segmented effectively for targeted marketing activities. - Overseeing the migration of all direct communications to lower cost mediums such as SMS and email. - Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products. Salary : 25k to 50k + incentives
Only for female candidates
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